I meet many instrument makers and they share countless objections against Violoncello da spalla. Thank you. Let me give you a few examples:

The #1. "There is no market. I will never ever make Violoncello da spalla because Badiarov has already made it for everybody who wanted and there is no more money in this".

The truth is, there are millions of violinists out there who LOVE music more than they love themselves. But they even never heard about Violoncello da spalla, and even less about the opportunity to become a pioneer.

What does it mean?

If you are a violinist, you are something like Mendelssohn who reintroduced Bach's choir music, like Casals who reintroduced the Cello suites, like You… when you show before your audience with the instrument of choice for many important cello composers, including Bach, and when that happens, it no longer matters if you play faster or cleaner, it's not about technique but about music. Would that be welcome, yes or no?

The #2 objection from instrument makers is this: "Hey, are you helping competitors? It just makes no sense! I would never help a competitor! Something must be wrong…"

The truth is, firstly, there are millions of violinists and violists out there and some of them have never seen Badiarov Violins page.

And even if they did, I will never be able to help all of them anyway: on odd days I get a few requests per minute asking about Violoncello da spalla so it's only 0.00001% chance anyone of these musicians will get to own a Badiarov violoncello da spalla, because it's an ultra-limited production, yes or no?

Secondly, hey, what makes these instrument makers think they are not more likeable?

Maybe some musicians don't like me as a person. Or they don't like my Violoncellos da spalla. Or what I do makes no sense to them… Or or or… Whatever else… there are 10,000 reasons not to like me, and I am very happy with that. Imagine yourself in a situation where you do not have to deal with people who do not like you, would that make your life better, yes or no?

The #3. It never existed or went out of use for a reason.

The truth is in the research you potentially have never seen. And as for the reason, I meet many musicians too and the most frequent complain is this: "in my country not enough people care and appreciate classical music"… So, the question is, did classical music become under-appreciated for a reason and we should help it to vanish from the face of the Earth faster? Or should we do the opposite, yes or no?

The #4… "Maybe one day, but not now…"

The truth is, now it is the right time and it is even not just my opinion.

From Dennis J. Cahill, (1996) "Pioneer advantage: is it real? Does it matter?", Marketing Intelligence & Planning"

"Rebuts the “mythology” that enduring market leaders tend to have been early entrants into their market categories. Demonstrates that, on the one hand, pioneer advantage is realized only if the pioneer succeeds in framing consumer preferences by continually improving the product and differentiating it from those of later‐entry competitors. On the other hand, later entrants to the market, having waited watchfully through a new product’s “long useless stage”, can take advantage of their much lower R&D costs, time their entry to the market as it begins to expand and seize it from the pioneer by adopting a strategy of “imitate and improve”."

Go ahead. Use the proven model and improve. I am cool with that.

The thing is, if you're a violin maker, you might have to do 6 months of library and museum research, criss-cross Europe, traveling here and there, staying at hotels, paying airfare, experimenting, testing, making a ton of mistakes, reading archaic languages, prove it works, prove it existed and is everyone's culture, deal with a gazillion tons of objections, resistance and rejection, specially from the "experts and authorities" so that you and music culture can benefit. It's all done, and you're welcome for a ride.

This came at a cost of €72,000 initially, and 15 years to refine and I know when I stop creating this instruments, it will disappear for another 300 years if not for ever. Could not be done without the support of a few very differently thinking pioneers: Kuijken, Malov, Terakado, Jesenka and now a group of instrument makers who share common values.

And here is why.

I truly believe in cultural, spiritual values and in music. Please, correct me if this is wrong.

Would you like to live in a world without cultural and spiritual values, where everything is a commodity, including musicians, music, and music instruments? As you know, on a commodity market the cheapest wins.

Or would you like to see your children live in such a world?

Playing violoncello da spalla just adds clarity to your message and attracts the career you always wanted but potentially did not know how to build in a market place that is hyper-crowded and insanely competitive.

Is this welcomed, yes or no?

#AmbasciatoreAncientTraditionsAlive #violadaspalla #Violoncellodaspalla #AmbasciatoreDelVioloncellodaspalla #badiarov violins


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